Why you’ll never have to ask us for a quote

Why does finding out how an agency charges take three meetings? You know the dance: the discovery call, the workshop, the proposal that lands a fortnight later with a number built partly from the work — and partly from a read of you.

I spent twenty years inside large organisations, watching consultancy from the buying side. The pattern I kept seeing: observe the problem, then sell the client a plan of their own problem. The scoping was not the preamble to the work. Quite often, it was the work.

So we fixed the scope instead

• AI Quick Win Build — fixed fee, 5–10 days. One Claude-powered tool: scoped, built, deployed.
• Website Health Audit + Fix — fixed fee, five days. We audit your site, then fix what matters.
• Growth Retainer — fixed monthly fee. AI workflows, SEO and reporting, managed end-to-end.

Three offers. Each one says exactly what you get and how long it takes, and the fee is agreed and fixed before anyone starts work. No hourly rate, no meter running, no invoice that arrives larger than the conversation implied.

A straight answer about the number

We do not publish the figure, and I would rather say why than let you wonder. It moves. The shape of the work does not, but what it costs to deliver does, and a published number that quietly drifts is worse than no number at all — it just means the page is lying slightly by the time you read it.

So we publish the part that stays true, and give you the figure early and plainly in the first conversation. Not after a workshop. Not in a proposal a fortnight later. Early enough that you can say no cheaply, which is the only thing a price is really for.

What a fixed fee forces on us

Firstly, it moves the risk. If we misjudge how long something takes, that is our margin, not your invoice. Secondly, it forces efficiency — fixed fees only work because our delivery leans on the same AI systems we sell, so our own margins depend on the machinery actually working. Thirdly, and this is the one I care about, it kills the incentive to inflate the diagnosis. When the price is agreed and cannot grow, the problem has no reason to.

The audit is the scoping

The traditional discovery phase exists to gather evidence, and it is usually billed. Our free audit does that gathering upfront, for nothing: your scores, your named issues, your competitors, rough revenue impact. You arrive at the first conversation already holding the report. We have tried to replace “trust me” with “look”.

One honest limit: a fixed menu does not fit everything. If your job is a ground-up platform build or a complex integration, we will tell you straight and point you toward someone shaped for it. The menu only stays honest if we are willing to say what is not on it.

Overall: bespoke quoting asks you to buy the price before you can judge the work. We would rather show you the work first, and give you a fee that cannot move. Because the reason should never be “trust me”.