Behind the build · 29 September 2026
Why we give the AI as little to do as possible
We’re an AI-native agency. Our systems hand the AI a deliberately narrow job. The parts of a business that must not wobble don’t sit on a model.
Writing
Notes on the work.
AI, growth, and the unglamorous detail of getting it done. Because the reason is always in the detail.
The audit · 26 September 2026
Your homepage has ten seconds to win the enquiry
Visitors often decide within seconds whether to stay on your homepage. Here is what has to be visible in that window, and what quietly loses you the enquiry.
Practical AI · 24 September 2026
The difference between AI that answers and AI that does
“Agent” is the most abused word in the industry. Five questions that tell you whether a tool actually does the work or just talks about it.
AI readiness · 22 September 2026
Could you have built this in 2019?
A one-minute test for whether you have actually changed how your business works, or just bolted AI onto the way it already worked.
Practical AI · 17 September 2026
You are probably using the wrong AI for the job
Most owners pick one AI and use it for everything, like owning a single spanner. Matching the tool to the job is cheaper, faster and usually better.
Growth · 15 September 2026
What AI actually changes about a six-person business
The AI-and-jobs debate is written about companies with thousands of staff. In a six-person firm the change is different, and it is not about headcount.
AI readiness · 10 September 2026
The five words on your homepage that cost you hours every week
“We’ll get back to you” reads as politeness. Operationally, it describes a queue of manual work — and it’s rarely the only clue on the page.
AI readiness · 8 September 2026
What business owners actually fear about AI isn’t job losses
In the largest study I have seen, the top worry about AI was not redundancy. It was not being able to trust the answer — which is a far more solvable problem.
Growth · 3 September 2026
Why are UK businesses still chasing bank transfers?
60% of UK B2B businesses still take payment by bank transfer. The expensive part isn’t the method — it’s the admin wrapped around it.
Practical AI · 1 September 2026
The best prompt makes the AI ask the questions
Generic output usually is not the model failing. It is the model guessing at everything you did not tell it. The fix is to make it interview you first.
Growth · 27 August 2026
Who actually decides on digital in your business?
In most UK firms, digital decisions sit with the board or the owner — the busiest people in the building. Which is exactly why nothing happens.
Practical AI · 25 August 2026
Stop giving AI tasks. Give it a job.
Most owners delegate tasks to AI and save forty minutes a week. Delegating an outcome instead is the same technology and a completely different result.
The audit · 20 August 2026
What Google actually measures when it measures your website
PageSpeed hands your site a number out of 100 and almost no explanation. Here’s the plain-English version of what’s measured, and why it wobbles.
AI readiness · 18 August 2026
The two ways small businesses get AI wrong
Overestimating where you are, and underestimating it. Both feel like clarity from the inside, and both come from benchmarking against what you happen to see.
Practical AI · 12 August 2026
Before you let AI near your business data
The least glamorous checklist on this site. Nine things to settle before you connect an AI tool to your customer records, your inbox, or your files.
The audit · 10 August 2026
What does your website score actually measure?
Every website grader hands you a number. Ours shows the working: three scores, fixed weights, and the rules that stop the number lying to you.
Practical AI · 6 August 2026
Your first AI project should be embarrassingly small
The instinct is to plan the whole system. The businesses that get somewhere ship one small thing, live with it a fortnight, and let it change the plan.
Behind the build · 3 August 2026
Why you’ll never have to ask us for a quote
Three fixed offers, each with a defined scope and a fee agreed before anyone starts work. Because scoping theatre wastes your week, and the risk should sit with us.
Growth · 29 July 2026
44% of UK businesses have no plans to invest in digital
A YouGov survey of 500 UK B2B decision-makers found 44% have no digital investment plans at all. What that means depends entirely on your sector.