Case studies
Delivered · Therapy practice · Glasgow & Ayr
Mullins Therapy rebranded from Serenity and their search visibility collapsed — only 5 of 33 pages still indexed, old links 404ing, and £2,000 a month of Google Ads pointing at the dead domain. The rebrand was right. The migration quietly broke the plumbing underneath it.
The work
Removed a 20-second crawl delay in robots.txt that was throttling Google, forwarded every old link to its new page, and 301-redirected the broken ones.
Search Console set up, sitemap submitted, and ten priority service pages pushed for crawling.
Alt text added to 27 images, meta descriptions written or fixed on nine pages, heading hierarchy corrected, and the last Serenity references rebranded.
Three conflicting GA4 tags consolidated into one clean setup, with phone-click and form conversion tracking — so the £2,000-a-month ad spend could finally be measured.
All 41 unanswered Google reviews replied to. 130 of 130 now answered.
A known attack vector removed, eleven stale draft pages cleared, the cache purged.
The result
The capabilities behind it
Speed, crawlability, indexing — the pass that reversed Mullins, productised.
Lead qualifiers, review responders — the automation layer for repeat work.
Redirects, indexing and rankings put right after a move or rebrand.
One clean setup that measures what the spend returns.